An Indonesian businessman has dropped 100 million rupiah (£5,406) from a plane in a bid to promote his new motivational book.
Tung Desem Waringin flew his plane over Serang City four times in order to distribute the money in and around the city.
His original plan was to create what he described as “a rain of money” over Jakarta, the capital city 40 miles east of Serang City.
But he was refused permission from police due to security concerns.
Mr Tung, a 42-year-old author and businessman, said that although his scheme seemed “crazy”, it was motivated out of a desire to share money earmarked for a promotional campaign with people who needed it most.
Famed for his unconventional promotional campaigns, which helped to make his first book a bestseller, the businessman is well known in the area.
Millions of Indonesian people live below the poverty line.
Mr Tung’s stunt caused large crowds to gather in the city in the hope that they would pocket some of the banknotes.
He said that he hoped that his new marketing campaign would “make people happy”.
The radical idea has attracted a great deal of attention as the event has come at a time when Indonesians are struggling to cope with rising fuel and food prices.
